#indonesia #bekasi #sifr #ss12 button hole machine @christopurrr (Taken with Instagram at Somewhere in Indonesia )
D.E.A.R Time
drop everything and read
A beautifully produced short film on the benefits of using flax/linen/hemp fiber in various industries. We’ve been sourcing for linen & hemp for our next spring summer! We can’t wait to get to work with these fibers.
*Also stay tuned, we just got some new product into the office. Will have photos up soon.
Hello,
Despite ongoing revolutions and an impending global economic crisis, Sifr still remains fully operational, albeit not being able to pop bottles and make it rain.
We’ve recently moved homes at Tangs Orchard. Rest assured we are still located on the 3rd floor. However, we are now in between Levi’s & Desigual and diagonally across from the Lacoste space.
We’d also like to mention that we have some new products dropping in on the second week of November that will be available exclusively at our online store! Our production for SS12 is currently underway. We’re excited to be producing a full fledged Sifr collection for this coming spring/summer. You will be able to purchase the collection in the following cities as of February 2012: New York, San Francisco, Toronto, Vancouver, Sydney, Bali, Jakarta and of course Singapore. If you haven’t seen the SS12 collection yet, click here.
Tips to locate our new home at Tangs Orchard:
- Our signature brass racks
- Tibetan / Nepalese style carpets
- Plants growing on top of shelves
- The handsome Ari Erwan Effendi
- The brass ‘Sifr’ sign
*On a side note, there’s going to be an amazing party this Friday for the Velvet re-opening: Tiger & Woods + Darker Than Wax + Jeremy Boon
Sincerely,
Sifr
Meet Ari Erwan Effendi
This project is long overdue, one of our beloved interns (you know who you are, you are missed dearly; please come back to Singapore soon) suggested we interview everyone in the company. We thought it’d be a great way to place faces behind the typologo. However the idea got lost in the fray of work and other blogging topics, especially as the idea came towards the end of her internship with the company.
The piece below breaks the ice with one of the newer additions to the team, we hope you enjoy - be sure to say ‘hello’ the next time you see him!
Name: Ari Erwan Effendi
Age: 22 (Claims he’s 27)
Marital status: Single
Orientation: Straight
From: Singapore (Originally from Medan, Indonesia via his grand parents)
Where: If he’s not working with us in the office he’s serving customers and curating the space at Tangs.
Favorite food: “I don’t eat food much because I’m working so hard” - We thought this was a great answer.
Most embarassing moment: “I don’t get easily embarrassed, I have thick skin” - Future applicants please take note, thick skin is a character trait that is welcomed at sifr.
Last song listened to: Jamiroquai - She’s A Fast Persuader
Reading: My Dear Bomb - Yohji Yamamoto
Favorite brand besides sifr: Yohji Yamamoto Homme
Favorite customer interaction: a lady asks, “Do you have something for my seven year old boy?”
Voting for Sifr Essential’s seasonal colours for Nov’11 is over! The top two colours are Wasabi and Oxblood. Keep an eye out for them in the near future
A few more images from our NYC trip.
A couple glimpses at our section of the ENKNYC tradeshow. Our neighbors were, Thom Krom, Odyn Vovk, Assembly New York, THVM, ROARK, Instantology and few more brands from outside the US.
It’s been over a month since we’ve been back from NYC. These photos are overdue, we should share more often with everyone but we’ve been procrastinating on the blogging-front. We’ll promise to throw up at least one post a week, just been resisting this tumblr interface, although it’s a lot simpler than WP or BS.
The photos in this post and in the next few posts after this post are from our trip to NYC. KIN was there on a buying trip and Sifr was there attending it’s first international trade show. The New York trip was a roller coaster for us. Off the top of our heads: the first 6 days was fighting jet-lag and working through the trade show hours on multiple espressos. We were learning protocol on the fly, dealing with last minute hiccups, meeting with buyers and hearing feedback, taking people through our collection over and over again explaining where we come from and what we are about, meeting old friends, making new ones, eating out, partying, and walking a lot.
We came back to Singapore with a lot learned and experienced, couldn’t have asked more for a business trip & then some more. We can’t wait to head out again for this coming AW12.
Sincerely,
sifr
We just completed the first segment of our impromptu video series where we look at the inner workings of Sifr. This video is our way of sharing (going fifty-fifty) what we get up to with everyone that makes doing Sifr possible. Enjoy the video, a first of many!
For our next Sifr Essentials drop in November 2011, we would like to invite you to choose our seasonal colours. Two colours with the most ‘Likes’ will be chosen.
POLL ENDS ON THE 24TH OF AUGUST 2011. Click here to VOTE
